Cindy - from Joliet, IL
To tint icing red requires a lot of red coloring (up to 1 oz. color for small amount of buttercream icing). This can cause a bitter taste. "No Taste" red color is less bitter, so we recommend using this for brilliant red cakes – like Spiderman! To cover any bitter flavor, we suggest adding flavor extracts (almond, lemon, cherry) to the icing. These are available in the supermarket baking ingredients aisle – choose a favorite flavor to add!