Kathy - from Newark, NJ
You are most likely not adding enough red icing color. It takes about 3/4 oz of icing color to dye 1 pound of rolled fondant red! In order to achieve a true, rich red color, keep adding icing color until you get the shade that you are looking for. Wilton makes a No-Taste Red Icing Color that works great because it doesn’t impart flavor to your icings.